Managed service providers (MSPs) have relied for a long time on traditional sales methods, like cold calls, door-to-door outreach and creating sales teams from the ground up. In the digital age the old model is beginning to fall apart. High costs, long durations of ramp-up, as well as short sales rep tenures make this approach not only ineffective but also risky. MSPs continue to invest large amounts of money on outbound strategies that yield little, whereas other B2B sectors prioritize marketing over sales.
Relying solely on sales before building demand is equivalent to putting the cart in front of the horse. Even the most effective salespersons have a difficult time if they don’t have a consistent flow of potential customers. Pay-per-click marketing for MSPs is a better way to attract leads interested in their services.
What is it that makes PPC so efficient for MSPs?
PPC is a fantastic method to reach customers who are seeking services such as managed IT support, helpdesk outsourcing and cybersecurity. In contrast to cold outreach, which is disruptive to people who may not be prepared, PPC captures demand as it happens.
MSPs that have the right campaign are visible on the top search results, in targeted LinkedIn feeds, or even on YouTube videos, which are viewed by medium and small businesses. This kind of marketing will not only increase the visibility of your business, but it also attracts people who are in the market and more likely to convert.
Return on investment is tracked much more easily than with traditional sales methods. It is possible to track the cost per lead, and see the effectiveness of your ads and which words perform better than others.
What causes most campaigns to fail is that they lack the necessary know-how
A successful PPC campaign is more than simply boosting an existing Facebook status or selecting a handful of Google Keywords. MSPs have a specific audience and bringing that audience effectively requires specialized knowledge of the industry. That’s where a specialized MSP PPC agency makes all the difference.
The MSP agency that is a certified is aware of:
Discuss business concerns such as security risks, unreliable support, and downtime.
Make ad campaigns that align with MSP packages and other services.
Design landing pages that convert the interest into real enquiries.
PPC campaigns without this level of detail can quickly turn into costly experiments. When guided properly, PPC campaigns can be powerful growth engines.
The Smart Growth Path: Marketing First and Sales Second
Traditional thinking of investing in marketing prior to recruiting salespeople is shifting. MSPs are increasingly recognizing that demand generation is the most important thing. When marketing is successful, sales teams can spend less time looking for customers and more time closing.
PPC plays an essential role to play in this regard. It is able to fill the top of the funnel with warm leads, allowing the founders and teams to concentrate on creating value rather than chasing cold prospects. When there is a steady flow of inbound leads, that’s the right time to grow the sales team, not prior to.
MSPs can expand more efficiently using this marketing-driven approach, while reducing time and spending more effectively. Plus it is able to meet today’s customers where they already are online.
Final Thoughts
It’s probably an appropriate time for your MSP re-evaluate if it is still employing outdated sales-driven methods. There’s an easier, more durable way to go and it begins with reaching those who are already seeking the solutions you provide.
MSPs must not only focus on getting clicks. They should also gain clients. You can now escape the insanity of cold outreach with help by an MSP PPC or MSP advertising firm. Marketing isn’t optional anymore it’s an essential part of your business.
